The 7 Biggest Mistakes of Restaurant Owners
Posted by Steve Schroeder on March 13, 2010 · Leave a Comment
Reprinted from: New Customers Now Marketing
| The Seven Biggest Mistakes that Independent Restaurant Owners Make
Posted: 15 Feb 2010 08:29 PM PST
- Trying To Become Branded… Let me be the first to tell you.. “Forget it!”… You can’t take “branding” to the bank… only cash! Second, you don’t have enough money in your budget! Leave the branding to Coca-Cola, McDonald’s, Ford and all the other big boys.
- Not Having A Customer List… Get everyone’s name, address, birthday and email address that walks into your restaurant! No customer list – No way to contact them when you need an immediate influx of cash!
- No System In Place… that attracts and acquires new customers… not just a hit and miss marketing system.
- Thinking That All Customers Are Created Equal… They’re not… believe it! In fact, some should be black-balled from your restaurant!
- Having Boring Marketing… or worse yet, just following what others are doing. Do something DIFFERENT… stand out in the crowd!
- Not Measuring How Effective Your Marketing Is… What’s your ROI (return on investment)? What did it Cost you to bring that new customer through the door??
- No Exit Strategy… Not knowing exactly how you will sell and get out of the business. Big Hint… You need a in-house customer list to make your business worth more.
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