Roarin’ References

True Wild B.O.A.R.S. are always hungry for knowledge.  Below are our favorite websites and think tanks inside the marketing industry.  We encourage you to visit and gobble up as much research and statistics as you can.  These websites are all B.O.A.R.D certified. 

Reference	Overview
www.thewisemarketer.com	The Wise Marketer provides free daily news reports and loyalty marketing information, including surveys and research reports, loyalty and CRM applications, technologies, updates, market forecasts, patents, corporate dealings, and more. This online publication gives marketers the pure facts without any hype, commercial bias, banners, or pop-ups. Sign up for their free e-newsletter.
www.theloyaltyguide.com	Published by the Wise Marketer, The Loyalty Guide is the only global report (1000+ pages) covering customer loyalty techniques, measurement, strategies, principles, best practices, detailed case studies, research, theory, know-how and market-by-market intelligence. Review the Executive Summary.
www.colloquy.com	COLLOQUY, the voice of the Loyalty Marketing Industry since 1990. COLLOQUY provides a worldwide audience of marketers with consulting, news, editorial, educational and research services across all industries and around the globe on topics including loyalty marketing, reward programs and customer retention.
www.loyalty360.org	The mission of Loyalty 360 is to provide an unbiased, market driven, “voice of the customer” focused clearinghouse and think-tank for all loyalty, incentive/reward, and engagement marketing opportunities, insights, and responses. The goal of Loyalty 360 is to increase the awareness of, and promote with integrity, the practices of loyalty, incentive/reward, and engagement marketing.
www.marketingsherpa.com	MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not). MarketingSherpa is not an agency, consultant or other vendor seeking client business. All research is published for the entire MarketingSherpa community to offer marketers of the world the stats, inspiration and instructions to improve their results.
www.bain.com	Bain and Company works with top management to beat their competitors and generate substantial, lasting financial impact. Bain helps make the big decisions: on strategy, organization, operations, technology, and mergers & acquisitions. Bain’s website offers a fantastic publication resource. Just type keyword: Loyalty
www.maritz.com	Maritz believes in the power of people to transform business and meet the challenges of fragmented media, commoditization, greater diversity and helping business respond to change. Check out their extensive whitepaper catalog on improving customer loyalty.
www.convergys.com	Convergys is a global Leader in relationship management and helps their clients deliver superior service experiences to their customers and employees. Convergys serves more than half of the Fortune 50 companies and manages over 2 billion customer interactions annually. We recommend you follow their blog and review published research.
www.ipsosloyalty.com	Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management. We love their Knowledge Center of articles, whitepapers, and publications.