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	<title>Wild Boars Training</title>
	<link>http://www.wildboarstraining.com</link>
	<description>The most powerful sales training curriculum in the loyalty marketing industry</description>
	<lastBuildDate>Fri, 03 Feb 2012 18:38:08 +0000</lastBuildDate>
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	<language>en</language>
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		<title>Industry Alert &#8211; Customer Loyalty Updates &#8211; Papa Johns</title>
		<description><![CDATA[MESSAGE FROM THE EDITOR Read the phrase below (inside the Papa Press Release) and weep, Papa Johns is the ONLY national pizza chain with a system wide rewards program and it&#8217;s making them millions of dollars and it&#8217;s not that well designed. They even have Pepsi as a sponsor and my wife thinks someone at [...]]]></description>
		<link>http://www.wildboarstraining.com/industry-alert-customer-loyalty-updates-papa-johns/</link>
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		<title>Industry Alert &#8211; Fuel Rewards</title>
		<description><![CDATA[MESSAGE FROM THE EDITOR Fuel Rewards are hot right now and we have much better solutions than you read about below. Major companies all over the U.S. are trying to figure out a way to tie their loyalty program into fuel rewards. This is all part of your training, we will show you how to [...]]]></description>
		<link>http://www.wildboarstraining.com/industry-alert-fuel-rewards/</link>
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		<title>Industry Alert &#8211; Customer Loyalty Updates &#8211; Nordstroms</title>
		<description><![CDATA[MESSAGE FROM THE EDITOR &#160; Nordstrom spent millions of dolalars revamping their loyalty program which you can read about below. There are still several key flaws costing the firm substantial sums of money but they might figure it out eventually. Either way, notice the following from the press release. Soft benefits to engage customers Notice [...]]]></description>
		<link>http://www.wildboarstraining.com/industry-alert-customer-loyalty-updates-nordstroms/</link>
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		<title>Valvoline Update</title>
		<description><![CDATA[Editors Notes: The oil change business is now using our idea of sponsors.  There are many better ways to accomplish what is described below, but you will start seeing a lot of our ideas copied in the marketplace.  I actually contacted Valvoline HQ over two years ago with this very concept. Valvoline loved it then [...]]]></description>
		<link>http://www.wildboarstraining.com/valvoline-update/</link>
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		<title>LOVE Training Starbuck</title>
		<description><![CDATA[Editor&#8217;s Note:  Loyalty programs need to pass the L.O.V.E. test which we have on www.wildboarstraining.com See the recent article posted by Vertical Response on Starbucks below Listen (loyalty programs must listen to what customers want) Value (loyalty programs must deliver relevant value on an ongoing basis Engage (loyalty programs must engage consumers with special benefits [...]]]></description>
		<link>http://www.wildboarstraining.com/love-training-starbuck/</link>
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		<title>Industry Alert &#8211; Customer Loyalty Research Updates</title>
		<description><![CDATA[]]></description>
		<link>http://www.wildboarstraining.com/industry-alert-customer-loyalty-research-updates/</link>
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		<title>Positive Impact of Customer Engagement on Financial Performance</title>
		<description><![CDATA[According to the Economist Intelligence Unit, companies with engaged customers enjoy: improved customer loyalty (80%), increased revenue (76%), and increased profits (75%). Furthermore, research from industry analyst firm Aberdeen Group shows that leading organizations with effective employee engagement strategies in place are seeing a 22% year-over-year improvement in customer satisfaction/loyalty and a 21% year-over-year improvement [...]]]></description>
		<link>http://www.wildboarstraining.com/positive-impact-of-customer-engagement-on-financial-performance/</link>
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		<title>Loyalty Research Important Info</title>
		<description><![CDATA[]]></description>
		<link>http://www.wildboarstraining.com/loyalty-research-important-info/</link>
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		<title>Important Research Engagement</title>
		<description><![CDATA[Editors Notes:  Did you know Bowling Rewards is NOT about Rewards, maybe we should change our name.  Bowling Rewards is all about ENGAGEMENT which is the absolute new trend and requirement for any business to utilize in the digital age.  It&#8217;s simple to understand, realistic to execute, support and measure and it offers solid results [...]]]></description>
		<link>http://www.wildboarstraining.com/important-research-engagement/</link>
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		<title>Supermarkets and Bowling</title>
		<description><![CDATA[Hello Indiana: Supermarkets are looking to work with Bowling Centers and State Associations to drive added value to their chain on an exclusive basis. Oil companies like Chevron and BP are also looking right now due to Shell Rewards launch. Instead of having the USBC put coupons on Tony&#8217;s Pizza for free games of bowling [...]]]></description>
		<link>http://www.wildboarstraining.com/supermarkets-and-bowling/</link>
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		<title>Shell Launches Rewards Program</title>
		<description><![CDATA[Editors Notes:  They think Shell is launching an industry FIRST but we devised this strategy long ago which you can read about below.  The ideal time for an association to approach BP as illustrated with Crazy Pinz below is now.  Shell is trying to do things to catch their competition off guard and companies like [...]]]></description>
		<link>http://www.wildboarstraining.com/shell-launches-rewards-program/</link>
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		<title>Theodore Roosevelt Advertising Advice</title>
		<description><![CDATA[Lesson from Theodore Roosevelt: “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” &#8211;Theodore Roosevelt It now costs less to market the right way than it does the wrong way.  Every independent [...]]]></description>
		<link>http://www.wildboarstraining.com/theodore-roosevelt-advertising-advice/</link>
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		<title>Dating, Marriage, and Marketing</title>
		<description><![CDATA[Notes: Yes, the digital age is a lot like dating and marriage. The only problem is that a number of business owners simply have a cash register and not loyalty solution. Your customers care more about value, communication, and relevance than they do about pricing so why discount? The reason is clear, most business owners [...]]]></description>
		<link>http://www.wildboarstraining.com/dating-marriage-and-marketing/</link>
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		<title>Word Of Mouth New Stats</title>
		<description><![CDATA[Word of Mouth: 14 New Statistics, very interesting.  Did you know that a good customer rewards and loyalty program is the number one reason for positive word of mouth?  Treat people with respect, recognize who they are, don&#8217;t sell their data, reward them properly, deliver a good product, and communicate with personal relevance and business [...]]]></description>
		<link>http://www.wildboarstraining.com/word-of-mouth-new-stats/</link>
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		<title>Data Being Abused</title>
		<description><![CDATA[Editors Notes:  Good research article below, if you belong to any program which owns or has control over your data, you may want to read the article and be aware of the dangers of losing trust with your customers. Consumers not feeling benefit of sharing loyalty data Most American and Canadian consumers (74%) say they [...]]]></description>
		<link>http://www.wildboarstraining.com/data-being-abused/</link>
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		<title>Economic Choices for Business</title>
		<description><![CDATA[Please review the list below and see if this shakes with your experience?  Add anything to the list which might be left off on what business owners are doing today.  I would like to send this out or have a comparison piece on what a business owner might do with $175.00. How Much Does it [...]]]></description>
		<link>http://www.wildboarstraining.com/economic-choices-for-business/</link>
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		<title>Groupon Struggles Undiscounted Loyalty</title>
		<description><![CDATA[Editors Notes: Good article below on the typical mistakes companies make trying to rush into loyalty or choosing a loyalty solution which does not address important issues.   Customer Loyalty is too important to simply look at price, or rush into based on what someone might have read in the Wall Street Journal.  The real discussion [...]]]></description>
		<link>http://www.wildboarstraining.com/groupon-struggles-undiscounted-loyalty/</link>
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		<title>Platinum Memberships Explained</title>
		<description><![CDATA[Creating Platinum Memberships can be very important to the bottom line. We are enhancing the membership capabilities of our program by year end to do even greater things and segment even further since the strategy is so lucrative. Very easy to bring in extra revenue with perceived high value. In this case, just 100 people [...]]]></description>
		<link>http://www.wildboarstraining.com/platinum-memberships-explained/</link>
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		<title>Gift Cards 85% Concerned</title>
		<description><![CDATA[RETAIL ALERT RESEARCH ARTICLE BELOW: Gift cards are a 100 BILLION dollar industry but retailers are now concerned with how gift cards fit into personalization, loyalty, communication and other similar issues which merchants are now being told are mandatory for survival in the digital age. We already knew this was coming and are ready to [...]]]></description>
		<link>http://www.wildboarstraining.com/gift-cards-85-concerned/</link>
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		<title>Oracle Whitepaper Customer Demands</title>
		<description><![CDATA[Editors Notes:  Get your free whitepaper below, but if you don&#8217;t have time here are the bulleted highlights of this latest upper level study which focused on the top 4 customer demands.  We can explain how we have implemented all four of these key demands into our solutions and how you can follow these best [...]]]></description>
		<link>http://www.wildboarstraining.com/oracle-whitepaper-customer-demands/</link>
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		<title>Starbucks CEO on CNBC Makes Loyalty News</title>
		<description><![CDATA[Howard Schultz CEO of Starbucks (interview link below) made news when pledging to stop political donations until Congress gets their act together.   When asked if Starbucks plans to LOWER prices due to the fall in coffee prices, the CEO said it&#8217;s not necessary due to our ability to deliver VALUE with the Starbucks card.  He [...]]]></description>
		<link>http://www.wildboarstraining.com/starbucks-ceo-on-cnbc-makes-loyalty-news/</link>
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		<title>93% Spend More If Loyalty Program</title>
		<description><![CDATA[Editors Notes: Great research article below, the real question is how can any business owner NOT have a loyalty program when 93% of consumers say they would spend more if they did? And if you are going to have a loyalty program, why not have one which does what consumers say they want to see [...]]]></description>
		<link>http://www.wildboarstraining.com/93-spend-more-if-loyalty-program/</link>
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		<title>Loyalty Key to Panera Success</title>
		<description><![CDATA[Why do some companies go out of business or suffer profit loss while others increase? Loyalty is one key reason and according to Starbucks and Panera THE key reason to increased profits. Notice the importance of building data, being able to query the data and communicate based on relevance. These are the new REQUIREMENTS in [...]]]></description>
		<link>http://www.wildboarstraining.com/loyalty-key-to-panera-success/</link>
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		<title>Redemption Key to Success</title>
		<description><![CDATA[Survey: Bank customers quick to sign up for debit rewards programs &#8211; but slow to redeem 07/28/2011 As banks increasingly eliminate debit rewards programs as a result of changing legislation, Mintel Comperemedia surveyed consumers on their debit reward behavior and attitudes. No surprise, debit card programs alone aren’t likely to foster customer loyalty, as 47% of respondents [...]]]></description>
		<link>http://www.wildboarstraining.com/redemption-key-to-success-2/</link>
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		<title>Redemption Key to Success</title>
		<description><![CDATA[Editors Notes:  Redemption is key to success.  For those who think &#8216;breakage&#8217; on non-use of rewards is a good thing, many studies have shown that those customer are far less profitable than those who redeem rewards on a regular basis.  Points based programs cause confusion which is why a simple cash back reward loyalty incentive [...]]]></description>
		<link>http://www.wildboarstraining.com/redemption-key-to-success/</link>
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		<title>Email Metrics: Open, Click Rates Highest in the Morning</title>
		<description><![CDATA[Email Metrics: Open, Click Rates Highest in the Morning Published on July 21, 2011&#160;&#160;&#160; Tags:&#160; Email Marketing,&#160;Email Subject Lines,&#160;Research Summaries,&#160;Smart Phones Email&#160;open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas&#160;click rates improved during the year,&#160;according to&#160;a report by&#160;MailerMailer, which also found that most people tend to open email between [...]]]></description>
		<link>http://www.wildboarstraining.com/email-metrics-open-click-rates-highest-in-the-morning/</link>
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		<title>Update for Keegan</title>
		<description><![CDATA[Keegan, this is a MUST read for any business team: Here is more research showing the necessity of what we do. Micros can&#8217;t do it and neither can any other solution for less than 25k up-front and over $1500 per month and they don&#8217;t have custom loyalty solutions for any business let alone the sport [...]]]></description>
		<link>http://www.wildboarstraining.com/update-for-keegan/</link>
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		<title>Rewards cards: Consumers love &#8216;em, retailers don&#8217;t</title>
		<description><![CDATA[By Catherine CliffordJuly 14, 2011: 4:06 PM ET A small retailer &#8212; which asked not to be identified &#8212; hung up a sign requesting that customers not pay with rewards credit cards. NEW YORK (CNNMoney) &#8212; Consumers love the free flights, gadgets and cash back they get when they pay with their rewards credit cards. [...]]]></description>
		<link>http://www.wildboarstraining.com/rewards-cards-consumers-love-em-retailers-dont/</link>
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		<title>Four Rules for Higher Profits</title>
		<description><![CDATA[Editors Notes:  Here is an excellent White Paper below by Peppers and Rogers which you can download.  Many business owners don&#8217;t realize we are in a paradigm shift when it comes to running a profitable business.  Customers are MORE demanding, MORE critical, can SHARE experiences with 1000s on social networking sites, and more.  They are [...]]]></description>
		<link>http://www.wildboarstraining.com/four-rules-for-higher-profits/</link>
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		<title>Survey Amazes Experts</title>
		<description><![CDATA[Editors Notes: I am amazed as well, we are seeing a very poor work ethic from many business owners who ignore research and do not pay attention to their customers. Actually, this creates a golden opportunity for any business owner (no matter what industry) to make a huge difference in their bottom line. Customer loyalty [...]]]></description>
		<link>http://www.wildboarstraining.com/survey-amazes-experts/</link>
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		<title>Email ROI Maximizer</title>
		<description><![CDATA[Editors Notes:  More amazing statistics on how businesses are missing the boat with their ability to target data.  Imagine business owners getting PAID IN ADVANCE to do things right, show their customers they care, send relevant information and communicate with them based on gender, buying habits, frequency, anniversary, and more and simply not wanting to [...]]]></description>
		<link>http://www.wildboarstraining.com/email-roi-maximizer/</link>
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		<title>Important Email-Text Research</title>
		<description><![CDATA[Editors Notes: Important Business Info: The two paragraphs from the research article below should send shivers down the spine of most business owners who continue to blast messages. In the new digital age, you MUST find a solution which has the ability to query the data and send RELEVANT information to your customers or else [...]]]></description>
		<link>http://www.wildboarstraining.com/important-email-text-research/</link>
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		<title>Importance of Trust</title>
		<description><![CDATA[Very Important Business Owner Alert: Communication from the service provider was the biggest indication of trust and trust holds the keys to higher profits in the digital age. As mobile and text become more prevalent, losing trust will be the danger of doing things incorrectly, and once trust is lost it&#8217;s much harder to get [...]]]></description>
		<link>http://www.wildboarstraining.com/importance-of-trust/</link>
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		<title>Word of Mouth Champions</title>
		<description><![CDATA[Editors Notes: Another key advantage with proper loyalty solutions is Word of Mouth Champions! Business owners can be devoured by bad publicity and eaten alive . We often hear that WOM is the best form of advertising but the best way to get customers referring our business to others is NOT due to our food, [...]]]></description>
		<link>http://www.wildboarstraining.com/word-of-mouth-champions/</link>
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		<title>Email-Text Research and Assignment</title>
		<description><![CDATA[Assignment: Every business owner should be doing the four basics listed below. Every independent research firm and white paper study is verifying the importance of putting these practices in place. Why do we see so few businesses following best practices? If you are out and about, please ask the owner of the business why these [...]]]></description>
		<link>http://www.wildboarstraining.com/email-text-research-and-assignment/</link>
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		<title>Free Subway for a Week</title>
		<description><![CDATA[Editors Notes: What if Platinum Membership into Subway for $29.95 per year included 30 free foot longs per year? Would you join for $30.00? Limit one per visit or three per month. How about 1 per day for 30 days during the slowest month? I would estimate 10 million people would join generating 300 million [...]]]></description>
		<link>http://www.wildboarstraining.com/free-subway-for-a-week/</link>
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		<title>Important Update &#8211; Dead Men Walking</title>
		<description><![CDATA[Editors Notes:  If you own a business or know anyone who does, please pay attention to your customers.  Soon after I sent the last update, new research from Forrester&#8217;s arrived indicating the trend is accelerating and the consequences are dire.   We are experts in customer engagement with turnkey solutions for any size business model. Here [...]]]></description>
		<link>http://www.wildboarstraining.com/important-update-dead-men-walking/</link>
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		<title>Top 25 Frequent Flyer Programs Compared</title>
		<description><![CDATA[Important Editors Notes: The information below is a little advanced but well worth the 3 minutes it might take to go through the introduction. There is a paradigm shift of consumer demands taking place which are very important to understand. INTRO: Whether you are Southwest Airlines or Ford Motor Company, we offer solutions which are [...]]]></description>
		<link>http://www.wildboarstraining.com/top-25-frequent-flyer-programs-compared/</link>
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		<title>Coupons Without Discounting!</title>
		<description><![CDATA[363 Billion Coupons printed every year with 99.2% thrown away. This gigantic waste, poor tracking, expensive communication tool has led to the new age of &#8216;digital coupons&#8217;. We have tons of research on this subject but what many of these digital coupon solutions or &#8216;daily deal&#8217; Groupon type programs are missing is how to protect [...]]]></description>
		<link>http://www.wildboarstraining.com/coupons-without-discounting/</link>
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		<title>David Letterman&#8217;s Top Ten Cause Marketing</title>
		<description><![CDATA[David Letterman&#8217;s (Steve Schroeder&#8217;s) Top Ten Cause Marketing Benefits New customer acquisition without any cost until after the customer is paying full price.  The simple ability to acquire new customers is difficult but with cause marketing, there is no expense until after a full price purchase is realized. Complete paperless database building to communicate with [...]]]></description>
		<link>http://www.wildboarstraining.com/david-lettermans-top-ten-cause-marketing/</link>
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		<title>Partnering with Banks &#8211; Financial Institutions</title>
		<description><![CDATA[Research Article Below:  Editors Notes:  Banks, Insurance Companies, Financial Institutions etc. make ideal sponsors for bowling centers, restaurants, and general retail.  We have additional reports but banks are in big need of loyalty solutions and very few know how to do this on their own.   The best solution is to partner with a local business [...]]]></description>
		<link>http://www.wildboarstraining.com/partnering-with-banks-financial-institutions/</link>
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		<title>Huge Business Paradigm Shift Cause Marketing</title>
		<description><![CDATA[Important Business Stats Below Editors Notes:  It&#8217;s being referred to as the &#8216;old normal&#8217; and consumers are returning to their roots in droves and expect business owners to follow and listen.  If they don&#8217;t, these same consumers have promised they will vote with their pocket book and search out merchants who do.  Research indicates this [...]]]></description>
		<link>http://www.wildboarstraining.com/huge-business-paradigm-shift-cause-marketing/</link>
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		<title>Gift and Loyalty Program Accounting FAQ</title>
		<description><![CDATA[Accounting for gift and loyalty program activity can be exceedingly complex and highly dependent on local and state statues, conformity to Generally Accepted Accounting Principles (GAAP), and basis of accounting (cash or accrual).   As a business owner you should consult your accountant for guidance and tax ramifications on any decision made or contemplated concerning [...]]]></description>
		<link>http://www.wildboarstraining.com/gift-and-loyalty-program-accounting-faq/</link>
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		<title>Aberdeen Group Research on Rebates &#8211; Loyalty</title>
		<description><![CDATA[Editors Notes:  Don&#8217;t be confused with 50% of retailers using rebates.  Over 45% of the 50% using rebates do so incorrectly or make receiving the rebate cumbersome, time consuming, inflexible or all three!  Instant cash back rewards are preferred by over 80% of consumers but many business owners continue to shun their customers and not [...]]]></description>
		<link>http://www.wildboarstraining.com/aberdeen-group-research-on-rebates-loyalty/</link>
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		<title>Fascinating New Customer Study</title>
		<description><![CDATA[ditors Notes:  Customer Engagement has changed and profits in the post-recession era mandate business owners realize this change and start communicating with customers and listening to their demands.  Any business model which chooses to ignore this paradigm shift will either lose substantial profits or go out of business.  Neither of these two options are desirable, [...]]]></description>
		<link>http://www.wildboarstraining.com/fascinating-new-customer-study/</link>
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		<title>9 Ways to Increase Customer Loyalty</title>
		<description><![CDATA[Editors Notes:  White Paper research below.  If you don&#8217;t have time to download, the study indicates how brands, retail businesses and outlets need to understand who their customers are and how to communicate with them to lift profits.  The void is tremendous, almost 90% of restaurants/bowling centers/smaller retail don&#8217;t even have a loyalty program in [...]]]></description>
		<link>http://www.wildboarstraining.com/9-ways-to-increase-customer-loyalty/</link>
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		<title>Today Show MSNBC Features Loyalty</title>
		<description><![CDATA[MSNBC LOYALTY VIDEO  http://today.msnbc.msn.com/id/3041440/ns/today-money#42973939 Editors Notes:  Here is an excellent 4 minute segment featured on the Today Show regarding loyalty programs.  Note these women being interviewed assume that every merchant should have a program in place in order to get their shopping dollars along with millions of other women and customers who think the same [...]]]></description>
		<link>http://www.wildboarstraining.com/today-show-msnbc-features-loyalty/</link>
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		<title>National Radio Interview Cause Marketing</title>
		<description><![CDATA[My latest interview has just been released on You Tube explaining Cause Marketing.  Feel free to forward this link to schools, churches, or other non-profit leaders and let them know there is a new way to raise money with no change in behavior, no volunteer work needed, no expense and donations pour in 24-7, 365 [...]]]></description>
		<link>http://www.wildboarstraining.com/national-radio-interview-cause-marketing/</link>
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		<title>Interview with Steve Schroeder on Cause Marketing</title>
		<description><![CDATA[Restaurant consultants XPect Restaurant Marketing Solutions interviewed our own Steve Schroeder to discuss cause marketing strategies inside the loyalty industry.   The Xpect Information Network talks to restaurant industry experts about the strategies and techniques that successful restaurants around the country employ to maximize their business.   Watch the video now.]]></description>
		<link>http://youtu.be/-34FZvYQrEs</link>
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		<title>Peppers and Rogers On Demand</title>
		<description><![CDATA[Invitation to on demand webinar form Peppers and Rogers below. Here is an on demand webinar from Peppers and Rogers about the rapidly changing face of customer loyalty. If you have time to watch it, there are many things to learn. If you don&#8217;t have time I will break down the highlights below and the [...]]]></description>
		<link>http://www.wildboarstraining.com/peppers-and-rogers-on-demand/</link>
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		<title>Why High Oil Prices Can Be Good</title>
		<description><![CDATA[Another great newsletter by Paul Kreins with excellent ideas.  This one talks a little bit about using high gas prices as a customer service benefit.  When gas is high, then business owners who step in and help can earn a lifetime of loyalty.  Here are 3 ideas we have used at bowling centers or restaurants [...]]]></description>
		<link>http://www.wildboarstraining.com/why-high-oil-prices-can-be-good/</link>
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		<title>Monday Morning Management Report</title>
		<description><![CDATA[Shocking News:  Although 87% of customers have indicated they desire the 4 things below, less than 1% of business owners are delivering their request.  Need your business to grow?  Just listen to your customers, here is the update. Here is an excellent newsletter from Paul Kreins, bowling and marketing consultant.  This newsletter can be used [...]]]></description>
		<link>http://www.wildboarstraining.com/monday-morning-management-report/</link>
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		<title>U.S. loyalty memberships value register in the billions</title>
		<description><![CDATA[ul.a {list-style-type:disc;} ul.b {list-style-type:circle;} ul.c {list-style-type:square;} ul.d {list-style-type:none;} ol.e {list-style-type:decimal;} ol.f {list-style-type:decimal-leading-zero;} ol.g {list-style-type:lower-roman;} ol.h {list-style-type:upper-roman;} ol.i {list-style-type:lower-alpha;} ol.j {list-style-type:upper-alpha;} ol.k {list-style-type:lower-greek;} ol.l {list-style-type:lower-latin;} ol.m {list-style-type:upper-latin;} ol.n {list-style-type:armenian;} ol.o {list-style-type:georgian;} Editors Notes:  Two huge whitepapers for you to access.  Just in case you are too busy to study these whitepapers, here are the brief highlights [...]]]></description>
		<link>http://www.wildboarstraining.com/u-s-loyalty-memberships-value-register-in-the-billions/</link>
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		<title>Groupon Research Article</title>
		<description><![CDATA[Editors Notes:  Groupon Research Article Below &#8211; A brief note on the math Instead of using Groupon, try the same type of Groupon offer to EXISTING CUSTOMERS.  Approximately 75% of Groupon users known as &#8216;Groupies&#8217; have already visited the establishment (they already are existing customers) so you can reach 75% or more of the same [...]]]></description>
		<link>http://www.wildboarstraining.com/groupon-research-article/</link>
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		<title>Dunkin Gets F for Flunkin</title>
		<description><![CDATA[Editors Notes:  Dunkin Donuts Launches Loyalty Program, Makes Numerous Fundamental Mistakes Dunkin Press Release Below:   Here are the most obvious mistakes see if you can find two more. The $1.00 reward for every $20.00 spent is a big mistake on at least two fronts. The reward is much too low.   For small ticket items, 10% [...]]]></description>
		<link>http://www.wildboarstraining.com/dunkin-gets-f-for-flunkin/</link>
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		<title>Membership Update</title>
		<description><![CDATA[Editors Notes:  Here is a good idea for bowling centers, retail outlets and other locations which we have written about for years.  Creating memberships.  Yes, there are a number of fundamental mistakes with the offers below such as points and redemption issues but the idea is good.  The simple solution to the concept below is [...]]]></description>
		<link>http://www.wildboarstraining.com/membership-update/</link>
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		<title>Win $500.00 &#8211; Masters Contest</title>
		<description><![CDATA[The Masters is this weekend.  Contests should be running right now such as1. Choose any player and earn $1.00 in rewards for every birdie while watching the tournament in our lounge. 2.  Pay $5.00 per player and if they are on the LEADER BOARD by Sunday win $15.00 in rewards! 3.  Win $50.00 in rewards [...]]]></description>
		<link>http://www.wildboarstraining.com/win-500-00-masters-contest/</link>
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		<title>Important Cause Marketing Research</title>
		<description><![CDATA[Editors Notes: The article below is a must read for any business owner.  I recently spoke to an expert in marketing who said he &#8216;hoped&#8217; the reports I send out are not true.  Sorry folks, they are.   I don&#8217;t make this stuff up, I report the facts.  The entire marketing world is CHANGING before our [...]]]></description>
		<link>http://www.wildboarstraining.com/important-cause-marketing-research-3/</link>
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		<title>Groupon:  The Debate Continues &#8211; even if successful, is it a one off program?</title>
		<description><![CDATA[Restaurants vs. Groupon: The Debate Continues Last week we featured some less than flattering perspectives on daily-deal sites from our discussion forum. The following is from an operator who tried Groupon on one occasion and felt it worked out fairly well in his situation. &#8220;I&#8217;ve had positive experience with Groupon and wish you would add [...]]]></description>
		<link>http://www.wildboarstraining.com/groupon-the-debate-continues-even-if-successful-is-it-a-one-off-program/</link>
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		<title>Women More Promiscuous</title>
		<description><![CDATA[Editors Notes: When it comes to loyalty women desire multiple partners. But, you can see clearly behind the scenes in all the research including below and what customers are requesting, here you go All customers want higher rewards with simple instant redemption. For those who listen, customers have indicated they will REMOVE competitor programs in [...]]]></description>
		<link>http://www.wildboarstraining.com/women-more-promiscuous/</link>
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		<title>USA Today Loyalty Insert</title>
		<description><![CDATA[USA Today 16 page loyalty insert March 2011 &#8211; To down load click here.]]></description>
		<link>http://www.wildboarstraining.com/usa-today-loyalty-insert/</link>
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		<title>How to Accelerate Cardholder Activations</title>
		<description><![CDATA[Introduction Alert: Before going into the many ways to increase activations, we need to make sure our offer is worth activating.  In other words, if there is a problem with our offer or it&#8217;s not strong enough, then even the best strategies will be limited in success.  The opposite is also true, the better our offer, the [...]]]></description>
		<link>http://www.wildboarstraining.com/how-to-accelerate-cardholder-activations/</link>
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		<title>How to Rebuttal the Client Issue of Integration with Existing POS Systems</title>
		<description><![CDATA[Introduction One of the most common objections clients voice when choosing a loyalty program is whether or not that program integrates with their current POS (Point of Sale) system.   This objection does have some merit but there are many other important aspects to consider &#8216;beyond integration.  In actuality, there are scores of critical issues which should be considered when it comes to choosing the [...]]]></description>
		<link>http://www.wildboarstraining.com/pos_integration/</link>
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		<title>Loyal Employee or Loyal Customer?</title>
		<description><![CDATA[Editors Notes:  A loyal employee is one which understands loyalty.  There is a new employee in the &#8220;C&#8221; suite known as a CCO (Chief Customer Officer)  Many industries (such as bowling centers and restaurants) would be well served in hiring an effective CCO.  I have listed the main duties of a CCO below along with [...]]]></description>
		<link>http://www.wildboarstraining.com/loyal-employee-or-loyal-customer/</link>
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		<title>Warren Buffet Prepaid Strategies for Retail &amp; Restaurants</title>
		<description><![CDATA[Warren Buffet loves to take advantage of cash flow.  If he were a small business owner, he would be figuring out a way to bring in instant cash NOW for products to be delivered later at a markup.  This &#8216;cash flow&#8217; philosophy is very similar to a loan, but instead of seeking money from a bank, what [...]]]></description>
		<link>http://www.wildboarstraining.com/warren-buffet-prepaid-strategies-for-retail-restaurants/</link>
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		<title>Merchant Fundraising Strategies</title>
		<description><![CDATA[Cause Marketing is one of the best (if not the best) ways to build a business and there are many different strategies merchants can utilize to implement a quality cause marketing and fundraising program.  Many merchants, however, incorrectly associate fundraising as an expense (indeed if fundraising is not tied to the transaction or done improperly it can be an expense).  This is [...]]]></description>
		<link>http://www.wildboarstraining.com/merchant-fundraising-strategies/</link>
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		<title>Email Not Targeted Text Next</title>
		<description><![CDATA[Editors Notes:  Evidence continues to pour in when business owners email customers without the ability to query their data and send relevant information.  In spite of the mounds of research and the damage it&#8217;s now causing, most business owners are still using third party vendors which are unable to merge data with the transaction.  As [...]]]></description>
		<link>http://www.wildboarstraining.com/email-not-targeted-text-next/</link>
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		<title>Engaging Customers For Life</title>
		<description><![CDATA[Important Loyalty Update:  Further evidence that rewards must be used and when redeemed lead to greater frequency and spending.   The research points out that customers average 8X the value after redemption than those who do not.  Further study is underway on multiple redemptions but you can bet the value only goes up from here.  It&#8217;s [...]]]></description>
		<link>http://www.wildboarstraining.com/engaging-customers-for-life/</link>
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		<title>My Panera Restaurant Membership</title>
		<description><![CDATA[Very nice, we have a few Panera folks on our distribution list, maybe they read the research and started My Panera Membership Card. Love to see more of this, but even from the article below, they are just tapping into the true potential of what they could do. Big brands understand they need a loyalty [...]]]></description>
		<link>http://www.wildboarstraining.com/my-panera-restaurant-membership-2/</link>
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		<title>Fundraising Opportunities at Suburban Lanes</title>
		<description><![CDATA[Here is an example of what one client is doing.  $20.00 of bowling for $10.00 and the non-profit keeps the $10.00.  They are holding meetings for the community, and engaging in all kinds of activities and updates.  We have the solutions, if you can provide a little elbow grease, the business will grow guaranteed.  Any [...]]]></description>
		<link>http://www.wildboarstraining.com/fundraising-opportunities-at-suburban-lanes/</link>
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		<title>Restaurant Video Marketing Tip of the Week</title>
		<description><![CDATA[Restaurant Marketing Tip of the Week #2 &#8211; Bowling Centers have a unique way to increase food and drink sales by driving exclusive rewards to open play (and/or shoes) while customers pay full price and purchase more food and drink.  We can even synergize the pro shop and drive rewards to exclusive brands of equipment.  [...]]]></description>
		<link>http://www.wildboarstraining.com/restaurant-video-marketing-tip-of-the-week/</link>
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		<title>5 Key Loyalty Trends 2011</title>
		<description><![CDATA[Editors Notes Research Article Below: At times,  these articles focus on marketing experts awareness, let&#8217;s bring this one down to size for business owners.  Whether we own a bowling center, restaurant, golf course, or cleaners, it&#8217;s all the same.  The new digital age is empowering the customer and if we simply listen to our customers [...]]]></description>
		<link>http://www.wildboarstraining.com/5-key-loyalty-trends-2011/</link>
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		<title>Impt Cause Marketing Illustrated</title>
		<description><![CDATA[Bowling Center Update:  Cause Marketing with open play will increase business substantially.  Your bowling center card can be used at multiple locations throughout the community with many ways to profit as a result.  Ask us how. Loyalty Update:  Radio Broadcast Interview You Tube  http://bit.ly/xpectrewards Here is an example of Cause Marketing with our Beaver Pride [...]]]></description>
		<link>http://www.wildboarstraining.com/impt-cause-marketing-illustrated/</link>
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		<title>Important NeuroMarketing Loyalty Update</title>
		<description><![CDATA[Editors Notes:  First off, any business without a loyalty program rewarding their customers at the time of purchase is making a clear decision to ignore every major study on how to increase sales and protect price points.   Secondly, it&#8217;s NOT the points that make a difference it&#8217;s the reward and value associated with ANYTHING.  In [...]]]></description>
		<link>http://www.wildboarstraining.com/important-neuromarketing-loyalty-update/</link>
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		<title>Interview with Steve Schroeder on Restaurant Rewards</title>
		<description><![CDATA[Restaurant consultants XPect Restaurant Marketing Solutions interviewed our own Steve Schroeder to discuss rewards programs inside the restaurant industry.   The Xpect Information Network talks to restaurant industry experts about the strategies and techniques that successful restaurants around the country employ to maximize their business.   Watch the video now.]]></description>
		<link>http://www.youtube.com/user/XpectResultsNow#p/u/10/tK8u5j2E0HU</link>
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		<title>Our Loyalty Program&#8217;s Value Proposition</title>
		<description><![CDATA[Steve Schroeder and Adam Miller, founders of AmeriCardGold Stored Value Networks, LLC are often asked by Resellers and Private Label Partners what makes our loyalty program different from all others in the marketplace.   This is a complex question to answer because its not just about differentiating the various technical and marketing features of our [...]]]></description>
		<link>http://www.wildboarstraining.com/our-loyalty-programs-value-proposition/</link>
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		<title>My Panera Restaurant Membership</title>
		<description><![CDATA[Very nice, we have a few Panera folks on our distribution list, maybe they read the research and started My Panera Membership Card.   Love to see more of this, but even from the article below, they are just tapping into the true potential of what they could do.  Big brands understand they need a loyalty [...]]]></description>
		<link>http://www.wildboarstraining.com/my-panera-restaurant-membership/</link>
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		<title>Budget Bucks is that Cash Back?</title>
		<description><![CDATA[Better late than never but there is quite a bit to be desired with the offer.  It&#8217;s good to see that major brands are starting to wake up to cash back rewards, after all they do have a number of 7 figure marketing folks who should be figuring this out based on all the research.  [...]]]></description>
		<link>http://www.wildboarstraining.com/budget-bucks-is-that-cash-back/</link>
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		<title>White Paper the three R&#8217;s of Retail</title>
		<description><![CDATA[Editor&#8217;s Note:  Interesting read below, the last paragraph summarizes what many are realizing.  I will be authoring a White Paper on the three R&#8217;s of marketing which have replaced the three R&#8217;s we used to focus on in school.  The three R&#8217;s of the new digital age ar 1.  Relevance 2.  Relationship 3.  Rewards When [...]]]></description>
		<link>http://www.wildboarstraining.com/white-paper-the-three-rs-of-retail/</link>
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		<title>Video Training Rising Food Costs</title>
		<description><![CDATA[Welcome to our new series, The Restaurant Tip of the Week.  This video discusses the math of rewards and how to eliminate discounting and handle rising food costs.  The possibilities of inflation, rising food costs, oil problems or Middle East turmoil are very real threats to profitability.  The time to prepare is now.  You Have [...]]]></description>
		<link>http://www.wildboarstraining.com/video-training-rising-food-costs/</link>
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		<title>Engaging Individual Customers</title>
		<description><![CDATA[Side Note:  Notice the distrust of consumers as one of the driving motivations of change.  Transparency, accountability, community, and relevance are the 4 key words every business should ask of their loyalty provider.  If companies in the loyalty space are not experts in these four areas, hang up the phone.  Editor&#8217;s Note:  The writing is [...]]]></description>
		<link>http://www.wildboarstraining.com/engaging-individual-customers/</link>
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		<title>How to Increase Activations</title>
		<description><![CDATA[Editor&#8217;s Note:  Game Stop&#8217;s new loyalty solution is vastly improved over the older version.  We will spare the details here, but there are a number of good things Game Stop is doing which every business should copy.  First off, get employees engaged like the gentleman below, this is outstanding training and no customer enters Game [...]]]></description>
		<link>http://www.wildboarstraining.com/how-to-increase-activations/</link>
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		<title>Word of Mouth Champions Loyalty</title>
		<description><![CDATA[What is the best form of advertising?  Answer:  Word of Mouth Editor&#8217;s Note Research Article Below:  The real power of social media is not in a bowling center, restaurant, or local business creating a Facebook presence or tweeting on Twitter.  Of course they should, but to ignore the real power of Social Media with word [...]]]></description>
		<link>http://www.wildboarstraining.com/word-of-mouth-champions-loyalty/</link>
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		<title>New Look of JC Penney from CEO</title>
		<description><![CDATA[Loyalty Lesson of History &#8211; Protect Your Business Today Brief history of James Cash Penney, launching in Wyoming 1902 or J.C. Penney as we know them today.  The actual name of the very first store which opened in Kemmerer, WY. was not J.C. Penney, but The Golden Rule.  Ironically, the very name of the founder [...]]]></description>
		<link>http://www.wildboarstraining.com/new-look-of-jc-penney-from-ceo/</link>
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		<title>Latest Loyalty Research Impt Info</title>
		<description><![CDATA[]]></description>
		<link>http://www.wildboarstraining.com/latest-loyalty-research-impt-info/</link>
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		<title>Wall Street Journal Loyalty Report</title>
		<description><![CDATA[Feb. 16, 2011, 8:01 a.m. EST Wow, what a statement (directly under the title).  Sure this sounds like common sense, then why do over 90% of businesses I frequent not offer anything?  Small business owners are in crisis mode, any business not offering some type of reward to their customers or utilizing some type of  [...]]]></description>
		<link>http://www.wildboarstraining.com/wall-street-journal-loyalty-report/</link>
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		<title>How to Form the Best Loyalty Strategy</title>
		<description><![CDATA[Editor&#8217;s Notes: This is a long, fairly extensive article which requires some background knowledge to fully understand, but it covers some very important subjects, here are the top three points just in case you are too busy to read it all A system tied to transactions designed to gather customer data for relevant communication is [...]]]></description>
		<link>http://www.wildboarstraining.com/how-to-form-the-best-loyalty-strategy/</link>
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		<title>Research Study Influence of Rewards</title>
		<description><![CDATA[Editor&#8217;s Notes:  Without giving you the entire report, the research is staggering.  Just 1% cash back rewards causes people to spend more, go into debt and pay more in fees than their reward!  Imagine what cash back rewards of 5% or 10% or more will do for a business location without any debt or credit [...]]]></description>
		<link>http://www.wildboarstraining.com/research-study-influence-of-rewards/</link>
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		<title>Important Email Research 2011</title>
		<description><![CDATA[Six email marketing trends for 2011 Thursday February 3, 2011 Editor&#8217;s Note:  I know you think I wrote this article since we have been talking about these various issues for years!  Watch for our new whitepaper this weekend, the entire marketing and loyalty landscape is finally catching up and yours for the taking!  Our solutions [...]]]></description>
		<link>http://www.wildboarstraining.com/important-email-research-2011/</link>
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		<title>Fox Makes Super Bowl Ad History</title>
		<description><![CDATA[Editor&#8217;s Note: This is the start of a new interactive advertising trend. We have numerous strategies on how to do this for bigger brands who might desire to synergize their media with in-person visits and track their campaigns via district or area.   I won&#8217;t go into all the detail here, besides, we will announce things [...]]]></description>
		<link>http://www.wildboarstraining.com/fox-makes-super-bowl-ad-history/</link>
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		<title>India Wide Open for Coalition</title>
		<description><![CDATA[According to COLLOQUY’s Hlavinka, companies are struggling with a sustainable way to drive profitable growth throughout the world. &#8220;While the exact reasons may vary a bit from region to region, there are two challenges we all share. The first is the fragmentation of media and communications channels to reach customers. The second is the shift [...]]]></description>
		<link>http://www.wildboarstraining.com/india-wide-open-for-coalition/</link>
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		<title>Advanced Closing Techniques: Superstar Rebuttals</title>
		<description><![CDATA[This whitepaper will help you handle just about any objection you might encounter in the field from business owners.   As true B.O.A.R.S., we have heard it all, and prepared this list in order to help you deal with just about every conceivable objection merchants might throw your way before they sign up. Please review carefully [...]]]></description>
		<link>http://www.wildboarstraining.com/advanced-closing-techniques-the-rebuttal-matrix/</link>
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		<title>Qdoba Not Much Better</title>
		<description><![CDATA[Editors Note:  Here is another big boy making all kinds of fundamental mistakes.  See if you can find three of them, two which come out near the end of the article although there are others throughout. BTW:  I have spoken to Qdoba about their program and they acknowledged these mistakes in their previous loyalty program [...]]]></description>
		<link>http://www.wildboarstraining.com/qdoba-not-much-better/</link>
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		<title>Papa Johns Super Bowl Mistake</title>
		<description><![CDATA[Editors Note:  Better Ingredients, Better Pizza, Horrible Marketing.  The only wise thing about the announcement below is saving 6 million per minute on the Super Bowl.  Large companies continue to make super mistakes with their loyalty initiatives.  Many people might say something is better than nothing, but Papa Johns should know better.  But then again, [...]]]></description>
		<link>http://www.wildboarstraining.com/papa-johns-super-bowl-mistake/</link>
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		<title>Understanding the Math and Value of Rewards</title>
		<description><![CDATA[Many merchants do not understand basic math when it comes to calculating ROI on rewards, so we often need to educate them on the difference between rewards and discounting.  Unlike traditional forms of advertising, issuing rewards is not an expense, but a strategy to increase spending and frequency without incurring any distribution costs to deliver [...]]]></description>
		<link>http://www.wildboarstraining.com/understanding-the-math-and-value-of-rewards/</link>
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		<title>Clipping for Recognition Groupon</title>
		<description><![CDATA[Editors Note:  You may run into a host of new competitors in the &#8216;Groupon&#8217; space but as you can see, employing a loyatly program is the next step to success.  There are many reasons for this we will not go into here, but our solutions will soon be even more important to business owners as [...]]]></description>
		<link>http://www.wildboarstraining.com/clipping-for-recognition-groupon/</link>
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		<title>Customer Loyalty Research Southwest Airlines</title>
		<description><![CDATA[Editor&#8217;s Note: I just wrote into the author of the article below as well as Southwest on how they should fix their loyalty issues and stand out from the crowd. This is still wide open and can be ready for one of our private labels to explain. Here is a brief step by step version [...]]]></description>
		<link>http://www.wildboarstraining.com/customer-loyalty-research-southwest-airlines/</link>
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		<title>Sample Ford Letter</title>
		<description><![CDATA[Many of you have requested the sample letter to give you an idea of how and why you might secure free vehicles from local dealerships.  Here is the idea and this letter can be tweaked based on the recipient to get business owners even more free products and services.  These concepts can be used for [...]]]></description>
		<link>http://www.wildboarstraining.com/sample-ford-letter/</link>
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		<title>Trustworthiness Key to Marketing Success and Quality</title>
		<description><![CDATA[Sorry to keep sending you info, but all this research is important to understand, especially the article below.  Amazing to note that only 1 out of 5 consumers believe any business they have frequented (and that includes Fortune 100 companies with million dollar loyalty programs) have communicated with them based on purchases or relevant information [...]]]></description>
		<link>http://www.wildboarstraining.com/trustworthiness-key-to-marketing-success-and-quality/</link>
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		<title>Coalition Research 2011 Wise Marketer</title>
		<description><![CDATA[Why coalition loyalty schemes will always win There are two basic points of view to be considered when discussing the business case for introducing &#8211; or keeping &#8211; a customer loyalty programme: Some industry observers have argued that a loyalty programme s often unnecessary because it&#8217;s just a way of spending money rewarding customers who [...]]]></description>
		<link>http://www.wildboarstraining.com/coalition-research-2011-wise-marketer/</link>
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